The Third Person April 28, 2006

As a business owner, it is essential to work with others on your team. The stigma on the “boss” is that you have to be obnoxious and arrogant. This is maybe true of businesses where the work is monotonous and the employees are not driven; quite the contrary when the people who are working with are also your peers.

Hashing out details in a constructive matter is always a big challenge; most likely the product/service idea is yours if you’re the center of the entire project and it’s tough for us to separate ourselves from this in hopes of objectively digesting information.

At this time is when you must take on a dual existence and step into the third person. Objectivity is essential, whatever you’re selling shouldn’t have any emotions attached to it and unfortunately this is the case when we’re self-propelling ourselves.

There’s no need to offer long and drawn out resolution for matters such as this. The resolution is simply being aware. Cognizance will enable you to make the appropriate decision when the time comes.

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